We will process some of your data based on the products, services or features you want at any given time. In general, these will be as follows:

• your identifying data (e.g. first name, last name, language and country from which you interact with us, contact data, etc.);
• economic and payment information (e.g. your payment or payment card data, information about your purchases, orders, returns, etc.);
• connection, geolocation and navigation data (if you interact with us from your cell phone, for example);
• commercial information (for example, if you have subscribed to our newsletter),
• data about your tastes and preferences.

When we ask you to enter your personal data to enable your access to one of the features or services of the Platform, please keep in mind that some boxes will be marked as mandatory, as this is data we need to provide the service in question or to enable you to access that feature. Thus, if you choose not to provide us with this data, your registration as a user may not be successfully completed or you may not be able to take advantage of these services or features.

Depending on how you interact with our Platform, your personal data will be processed for the following purposes:

1. To manage your registration as a user of the Platform
   
   If you decide to register as a user of our Platform, we will need to process your data to identify you as a user of the Platform and to enable you to access the various types of features, products and services that are available to you as a registered user. You can delete your registered user account by contacting us via Customer Service.
   You also have the option of using access or identification through a social network such as Facebook, either to register as a new user or to link the identification to your current account. In this case, your login information, as well as your email if you authorize it, will be imported from your social network account. By using this login option, the social network may send us some additional information about your public profile such as, for example: your first name, gender, approximate age or profile picture, in accordance with the social network’s terms of use, which we recommend that you read carefully. We will not retain this additional data unless you give your permission. Using this feature may also involve providing certain information about your activity in the social network. In any case, we recommend that you review the configuration of your privacy settings and the privacy policies of the social networks to know how your data is handled in said networks.

2. For the implementation, application and execution of the purchase or service contract concluded with us in the Platform.
   
   This purpose includes the processing of your data, in particular to:

• • To contact you regarding updates or communications of information regarding features, products or services provided, including sending quality surveys on products or services provided.
  • Manage the payment of the products you purchase, regardless of the payment method used. For example: If you choose to activate the functionality to retain your payment card data for future purchases, when purchasing one of our products through the website or app, we will need to process the data indicated for the activation and implementation of this functionality. Consent for the activation of this feature allows your payment data to be automatically displayed during subsequent purchases so that you do not have to enter it in each new process. They will be considered valid and in effect for future purchases. You will be able to modify or delete your payment cards at any time through the payment information section of your registered user account on the site.
  • Activate the necessary mechanisms to prevent possible fraud against you and Us during the purchase process. If we consider that the transaction may constitute an attempt at fraud, this processing may result in the transaction being blocked.
  • Manage possible returns after the purchase and manage requests for information on the availability of items, the reservation of products according to the availability of these options at each moment.
  • For billing purposes and to make available to you the tickets and invoices for purchases made on the Platform.
  • To ensure the use of other features or services available to you, such as the purchase, management and use of the Gift Card, as well as to facilitate your access to and use of the Wifi available to our customers in our spaces.

3. To respond to requests or queries made through the Customer Service channels.
   
   We only process personal data that is strictly necessary to manage or resolve your request or inquiry.

4. For marketing purposes
   
   This purpose includes the processing of your data, subject to your consent, in particular for:

• • If you subscribe to our newsletter, we will process your personal data to manage your subscription, including sending you targeted information about our products or services through various means (such as email or SMS). Likewise, we may send you this information through push notifications if they have been activated in your mobile device.
  • We would therefore like to draw your attention to the fact that this data processing involves the analysis of your user or customer profile in order to determine your preferences and therefore which products or services are more appropriate to your style for sending you information. For example, based on your purchase and browsing history (i.e., based on the items you have clicked on), we will offer you products that we believe may be of interest to you and, if you are a registered user, we will provide you with the “shopping cart retrieval” feature. Please read our cookie policy for more information.
  • Remember that you can unsubscribe from the newsletter at any time and without any cost through the indications provided in them. If you don’t want to receive push notifications anymore, you can disable this option on your mobile device.
  • Implementation of promotional actions (for example, for the realization of contests or the sending of your list of articles kept at the e-mail address you will indicate to us). By participating in a promotional action, you authorize us to process the data provided in relation to each promotional action and to be able to communicate them through various means such as social networks or the Platform itself. The legal bases of each promotional action in which you participate will be at your disposal, with more detailed information on the treatment of your data.
  • Post on the Platform, or through our social media channels, photos or images that you have publicly shared.

5. Analysis of the ergonomics and quality for the improvement of our services
   
   When you access our Platform, you are informed that we will process your browsing data for analysis and statistical purposes, i.e. to understand how users interact with our Platform, so that we can introduce improvements to it. Please read our cookie policy for more information.
   
   Similarly, we sometimes carry out quality actions and surveys in order to know the degree of satisfaction of our customers and users and to detect the areas in which we can improve our performance.